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Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-appiness-project


Videos

Is the future of conversation silent?

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018
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Citation

de Caux, S. (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent-


Videos

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018
Author: Hamish McPharlin
September 23, 2018
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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-


Videos

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers-


Research papers

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.This paper...

Catalogue: Congress 2018
Authors: Jon Derome, Megan Lau, Robert Graves
September 23, 2018
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Citation

Derome, Lau and Graves (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-9381


Research papers

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
×

Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


Videos

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
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Citation

Graves, R. (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-9380


Research papers

Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018
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Citation

Guvi, K. (2018a, September 23). Cracking the congealing data privacy code. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cracking-the-congealing-data-privacy-code-9354


Videos

Digital transformation and the impact on retail

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Catalogue: Congress 2018
Author: Piet Coelewij
September 23, 2018
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Citation

Coelewij, P. (2018a, September 23). Digital transformation and the impact on retail. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-transformation-and-the-impact-on-retail